Senior Web Design Instructor & Conversion Strategist
Landing page optimization and conversion-focused web design for Hong Kong small businesses
Michael’s journey into web design started in 2010 when he rebuilt a failing e-commerce site for a family friend’s Sheung Wan antique shop. That project sparked something — he watched conversion rates climb from 0.8% to 3.2% just through thoughtful layout changes and copy refinement. It wasn’t luck. It was understanding how people actually interact with websites.
Since then, he’s worked with over 280 small businesses across Sheung Wan and Central. His specialty? Taking websites that exist purely as digital business cards and transforming them into systems that actually generate measurable business growth. He completed formal certifications in UX design at General Assembly and Conversion Rate Optimization through the Digital Marketing Institute, then formalized his approach by launching a boutique design agency in 2015 focused exclusively on Hong Kong SMEs.
What drives Michael is witnessing that moment when a small business owner realizes their website can actually work for them. He approaches teaching the same way — not with abstract design theory, but with the pragmatic psychology of what actually converts visitors into customers. He knows the real constraints Hong Kong business owners face: tight budgets, multilingual audiences, and the pressure to compete with larger brands.
Bachelor of Science in Information Systems
UX Design Certification Program
Conversion Rate Optimization Specialist
Senior Web Design Instructor since 2019
Rebuilt a failing e-commerce site for a Sheung Wan antique shop. Conversion rate improved from 0.8% to 3.2% through design optimization. This early success revealed his passion for the intersection of design and measurable business results.
Worked with over 280 small businesses across Sheung Wan and Central. Average client improvement: 34% increase in conversion rates. Specialization developed through hands-on work with retail, service, and professional sectors unique to Hong Kong’s business environment.
Founded design agency focused exclusively on Hong Kong SMEs. Published case studies in local business publications documenting how proper landing page structure improved client revenue. Approach combined design fundamentals with conversion psychology.
Senior Web Design Instructor translating 14 years of real-world optimization strategies into practical, actionable courses. Curriculum addresses the specific challenges faced by Hong Kong entrepreneurs: budget constraints, multilingual audiences, and competition with larger brands.
Landing pages aren’t just pretty. They’re systems designed to convert. Michael teaches the practical psychology behind effective landing pages — how layout, copy, imagery, and form design work together to guide visitors toward a specific action. His approach combines A/B testing principles with design fundamentals.
Hong Kong small businesses face unique challenges: competing with larger brands, serving multilingual audiences, and working with limited budgets. Michael’s teaching focuses on practical design solutions that work within these constraints. He’s built websites for antique shops, professional services, retail stores, and restaurants across Sheung Wan and Central.
Real experience, practical skills, honest constraints
Every lesson comes from actual client work. Michael doesn’t teach abstract design theory — he teaches what actually works because he’s seen it work hundreds of times with real Hong Kong businesses.
Design means nothing without measurable outcomes. His courses emphasize conversion metrics, user testing, and the business impact of design decisions. You’ll learn to design with data, not just intuition.
Michael understands the real world. Budget constraints, time pressure, technical limitations — he doesn’t pretend these don’t exist. Instead, he teaches how to design effectively within them.
The difference between a landing page that converts and one that doesn’t often comes down to small details. Layout, copy placement, form design, and visual hierarchy all work together. This guide walks through the proven framework Michael uses with clients.
Read ArticleOver 70% of visitors to small business websites come from mobile devices. Yet most sites are still designed for desktop first. This article covers the practical approach to mobile-first design without doubling your workload.
Read ArticlePeople need to trust you before they’ll buy from you. Web design plays a huge role in this — but not always in the ways you’d expect. This guide covers the specific design elements that build credibility with Hong Kong audiences.
Read ArticleYou don’t need to redesign your entire site to improve results. Often it’s about testing small changes and measuring their impact. This guide introduces the fundamentals of CRO in a way that doesn’t require technical expertise.
Read ArticleLearn practical web design and landing page optimization from someone who’s actually done it. All courses are designed around real-world constraints and measurable results.
